Microsoft HoloLens

I am going to take a different turn in my blog this week. Instead of reviewing a game, I came across a product I could just not pass up. It intertwines with the theme of our course because this product is marketed on social media. The product is called the Microsoft HoloLens. I can really see this product being the next generation of computing and gaming. So you can see exactly what the product looks like here is a link- http://www.microsoft.com/microsoft-hololens/en-us . The product looks like glasses in that you can still see through them but, there is a screen in front of your face. This allows the device to put images in your line of sight. Some of the features I have seen include being able to "open", in sorts, a television screen anywhere. It allows people who are building a prototype the ability to see what they are building before it is done. I honestly think it is extraordinary. I do not usually get so excited about products like this, but this device takes computing and gaming to a different place. It is on the forefront of technology. One day, I would like to see contacts that do what the HoloLens does, except without being seen. The only huge downside I can see from that is people could lose touch with reality. It could also be addictive and cause depression when the product is not on. It could literally change the world how we see it every day. This first iteration is very interesting because I can only see people wearing this device at home or at work. I think it will allow the masses to become more productive. When Dr. Burton asked us in class if we interacted with brands online I thought to myself that I really did not. I had not been on Facebook for some time before I had to for this class. I do on occasion check Twitter. I was on Twitter the other day and I saw the HoloLens promoted and I simply could not resist. The promise of a revolutionary tech product was too much for me to pass up. I liked the post and then watched a short two minute video that explained the product to me. I think this is a great example of how certain people can be targeted on social media for products. I can say I do not bite for these promoted tweets often, if ever, but, this was a great example of a tweet being advertised to the appropriate audience. I will follow this product farther into the future. I expect it to be well received by the public. Maybe this shows that Microsoft can lead innovation in the tech industry compared to Apple. In my age group particularly almost everyone prefers Mac to PC. I am one of the PC hold outs. It will be interesting to see if Microsoft can target young people in the college market and get them excited about a non-Mac product.